Brand IdentityWebsiteAlabama
River Bend Outfitters
Brand Identity and Website · 2024
An outdoor gear and apparel brand based in Tuscaloosa that had no coherent brand identity across their channels. We rebuilt the visual brand and designed a Webflow site around their retail and guided trip offerings.
+312%online enquiries in the first quarter after launch
- Full brand identity redesign
- Webflow website (6 pages)
- E-commerce product photography brief
- Social media template system
WebsiteCoffee BrandRebrand
Foundry Coffee Co.
Website Design and Redesign · 2024
A specialty coffee roaster expanding from local wholesale into direct-to-consumer. The previous site was slowing them down.
2.4xonline orders per week after site launch
- Website redesign on Shopify
- Product page optimisation
- Brand refresh (palette and typography)
Design SprintReal EstateLanding Page
Nova Property Group
Design Sprint - Lead Capture · 2023
A property group running ads to a landing page with a 2% conversion rate. In five days we redesigned the page around the decisions their buyers were actually making.
68%improvement in landing page conversion rate
- 5-day design sprint
- New landing page design
- A/B test plan
- CRO analysis report
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